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Research papers

The dialogue wheel

This paper serves as an introduction to the use of a comprehensive model for managers engaged with direct marketing and the use of market systems in B-t-B marketing. The DialogueWheel was first presented to six Scandinavian companies and has been...

Catalogue: B2B Marketing Seminar 1994: Reengineering Of Traditional Market Research
Author: Gorm Kunøe
June 15, 1994
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Citation

Kunøe, G. (1994a, June 15). The dialogue wheel. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-dialogue-wheel


Research papers

Metaloyalty as an instrument in managing direct marketing

By defining METALOYALTY a contribution to the clarification of a diversity of loyalty definitions and concepts has been outlined.This cuticle is divided into two parts: First we will focus on the process leading to the definition of metaloyalty and...

Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing
Author: Gorm Kunøe
June 15, 1993
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Citation

Kunøe, G. (1993a, June 15). Metaloyalty as an instrument in managing direct marketing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/metaloyalty-as-an-instrument-in-managing-direct-marketing